you are so
- most popular base makeup item
- various designs
User research (Interview, web)
- all ages (10~50)
- used every morning and again in the day
- Easy and fast to use
- take around everywhere : usually only cushion pact and tint
- most designs are round and similar size
- cushion foundations started from IOPE and the design is the most loved and long lasting: white, circle, simple
- 2016 make-up global trend is cushion foundation : global luxury brands are launching cushion foudations
Ruff Prototyping for shape
- Rectangle with cover that slides open
- Original circle shape container
The silde cover made it hard to gain an angle with the base and cover/mirror. This made it uncomfortable to do makeup.
Actually holding the prototype helped to find the right curve that fit the hand best.